Apple: Great Product, Creepy Fans.

The reaction to the launch of Sydney’s Apple store surprised me. I had no idea there was such brand fanaticism in Australia. I expect this reaction from the States and Japan, what’s happen to the apathetic Australian. I am a little disappointed. It will be interesting to see how this opening effects existing retailers which up until now have maintained the fan base in Australia. Fans so dedicated to the brand, they wait in their thousands for a free t-shirt.